By Bradley Burck, MA

Set aside your political stance for just a moment.  I don’t care if you love President Barack Obama or hate him or fall somewhere in between.  The man knows how to raise money.  So let’s learn some things from him. 

Some people are speculating that his 2012 campaign war chest could be $1 billion dollars when all is said and done.

I think this video clip of him connecting with his audience at a recent fundraiser is pretty cool.  It shows a fun and playful side of him that I bet everyone in attendance just loved.

 
Now – please understand – I’m not advocating that you sing at your next fundraiser.  What I’m saying is find a way to connect with your audience in a way that shows you are a real person.  Being able to step on stage and lighten the atmosphere a bit only gives you credibility thus allowing you to really connect with your audience when you share your cause.